AppsFlyer has unveiled a major release of eight powerful new products, strengthening its transformation into a Modern Marketing Cloud designed for unified, measurable, and autonomous marketing in the AI-driven era. The launch marks a significant evolution from AppsFlyer’s origins in mobile attribution to a full-scale, privacy-first marketing intelligence platform built to help brands unlock smarter decisions and scalable growth.
AppsFlyer CEO and Co-founder Oren Kaniel said, “the Modern Marketing Cloud represents the next phase of the company’s mission—combining measurement, AI automation, and privacy-safe data collaboration into a unified ecosystem. “In the AI era, we’re empowering marketers to go beyond optimization and unlock truly autonomous growth.”
AI-Powered Products Designed for Smarter, Faster, Data-Driven Marketing
AppsFlyer’s eight new products span AI automation, omnichannel measurement, data collaboration, and enterprise security, offering brands a complete foundation for intelligent, high-performance marketing.
The new Agentic AI Suite serves as the execution layer for next-generation marketing intelligence. Built on an AI-ready data foundation, the suite includes always-on pre-configured agents and the new Model Context Protocol (MCP), enabling brands to design custom autonomous agents compatible with leading LLMs such as ChatGPT, Claude, Cursor IDE, and VS Code. These AI agents help marketers surface insights, monitor configurations, detect performance trends, and optimize creative strategy—powered by trusted, privacy-safe data.
Incrementality for User Acquisition introduces a new standard in measuring the true incremental impact of every advertising touchpoint. Working seamlessly across networks, the solution helps marketers make confident investment decisions through rigorous lift measurement without manual setup.
For omnichannel brands, AppsFlyer has launched Cross-Platform Journeys & LTV Measurement, a unified layer that connects user behavior across mobile, web, desktop, CTV, and console, enabling accurate ROI analysis, high-value audience identification, and insights into long-term customer value.
The new Signal Hub is AppsFlyer’s flagship environment for privacy-safe data collaboration—built for a world shaped by signal loss and fragmented identifiers. With integrated clean-room technology, identity resolution, and real-world purchase signals, Signal Hub allows brands and partners to securely combine first-party and ecosystem data to activate high-intent audiences and measure performance across mobile, web, and CTV.
AppsFlyer also introduced an Enterprise-Grade Security Package, adding SAML 2.0 SSO with SCIM provisioning, multi-token governance, granular RBAC, IP allowlists, and extended audit logs. The features align with Zero Trust frameworks, streamlining compliance, strengthening access controls, and enhancing security across global teams.
Marketers also gain access to AppsFlyer’s Enhanced Attribution Model, a next-generation anti-fraud engine using real-time AI behavioral analysis to detect click flooding and ensure clean attribution data.
Additionally, My Dashboards, an AI-upgraded dashboard experience, consolidates Activity, LTV, Cohort, SKAN, and SSOT into a single intelligent view. With natural-language queries and an embedded AI assistant, marketers can retrieve insights instantly—without relying on BI teams.
Finally, the Creative Management Hub centralizes the storage, analysis, optimization, and deployment of creative assets. Supported by AppsFlyer’s Creative Optimization suite, it automates workflow, speeds campaign launches, and enhances creative performance with AI-powered scoring and recommendations.
A New Era for the AppsFlyer Marketing Cloud
For more than a decade, AppsFlyer has supported over 15,000 brands worldwide with mobile attribution and measurement. This latest product wave marks a pivotal moment for the company as it moves deeper into the future of AI-driven marketing, privacy-first data collaboration, and autonomous growth technologies.
“These products were built hand-in-hand with our customers and partners. Seeing how they’ve already helped brands identify opportunities, improve efficiency, and adapt to the AI era gives us tremendous confidence in the future,” said Barak Witkowski, Chief Product Officer at AppsFlyer.
With this launch, AppsFlyer sets a new standard for marketers seeking smarter measurement, secure collaboration, and AI automation at scale—a major step forward in shaping the future of the global marketing ecosystem.
