Hoopr has launched two industry-first AI-powered music marketing tools—Brand Match Score and AI Content-Idea Generator—on its self-serve marketplace, Hoopr Smash. The launch marks a significant leap in how brands, agencies, and creators discover music and generate content ideas for digital campaigns.
The new tools combine artificial intelligence, data analytics, and creative intelligence to help marketers identify the right sound faster while ensuring fully licensed, rights-cleared music for branded content.
Hoopr’s Brand Match Score uses advanced AI to analyze a brand’s digital footprint, including social media presence, past campaigns, tone of voice, brand personality, and historical music usage. Based on this analysis, each track on the platform is assigned a dynamic Brand Sync Score, categorized as high, moderate, or low relevance—allowing teams to instantly shortlist music that aligns with both brand identity and cultural trends.
Once a track is selected, the AI Content-Idea Generator recommends customized content and campaign concepts tailored to the song’s mood, rhythm, and target audience. From Instagram Reels and short-form videos to festive and seasonal campaigns, the tool helps high-volume content teams overcome creative fatigue and scale ideation efficiently.
“Music defines how a brand is felt, not just seen. Our AI tools act as creative partners—helping brands stay culturally relevant while supporting fair compensation for artists,” said Gaurav Dagaonkar, Co-Founder & CEO, Hoopr.
Meghna Mittal, Co-Founder & CRO, added that Hoopr’s deep-learning models analyze mood, rhythm, tone, and lyrical sentiment to deliver a personalized, intuitive music discovery experience for brands of all sizes.
With over 32,000 branded content videos created daily in India, brands face growing pressure to stay relevant, compliant, and engaging. Hoopr’s AI-led music discovery tools address this challenge by accelerating sound selection, enhancing storytelling, and ensuring ethical music usage. Studies show that the right music can deliver up to a 30% increase in engagement, reinforcing its role in effective brand communication.
With this launch, Hoopr strengthens its mission to democratize music licensing in India, empowering brands and creators with ethical, AI-driven, and scalable music solutions for the modern content economy.
