Strategic Partnership Strengthens Managed Service Provider Ecosystem and Accelerates Cloud Adoption in MEA.
Nutanix has announced a strategic go-to-market partnership with BPS, appointing the company as its first Managed Service Provider (MSP) aggregator across the Middle East and Egypt. The agreement represents a key milestone in Nutanix’s partner-first strategy and reinforces its commitment to building a strong, customer-focused regional ecosystem.
The collaboration is designed to help MSPs scale operations, streamline onboarding processes, and deliver Nutanix’s cloud solutions through flexible, consumption-based models tailored to evolving customer demands.
Accelerating MSP Growth and Cloud Modernization
Under the partnership, BPS will aggregate and enable regional MSPs to adopt and deploy the Nutanix Cloud Platform more efficiently. The model simplifies commercial engagement while offering predictable, usage-based pricing structures aligned with modern cloud consumption trends.
For customers, the partnership ensures:
- Easier access to trusted, local MSP partners
- Consistent service quality across markets
- Scalable cloud infrastructure tailored to business outcomes
- Support for hybrid and multi-cloud environments
By combining Nutanix’s enterprise cloud platform with BPS’s regional distribution reach and market expertise, the partnership aims to accelerate digital transformation initiatives across sectors including government, financial services, healthcare, and enterprise IT.
Addressing Evolving Cloud and Data Requirements
As organizations reassess data strategies—balancing performance, cost efficiency, compliance, data sovereignty, and security—Managed Service Providers are increasingly central to cloud adoption strategies. Businesses are demanding greater architectural flexibility, transparency, and localized control amid global economic shifts and tightening regulatory frameworks.
Recognizing this shift, Nutanix has launched a purpose-built MSP program designed to support long-term partner success. The program aligns product innovation with market needs, including:
- Support for external storage environments
- Kubernetes and containerized workloads
- AI and emerging data-intensive applications
- Flexible consumption and service delivery models
Shaista Ahmed, Director – Channel & Ecosystem, Middle East & Africa at Nutanix, described the partnership as a strategic evolution in how the company engages with MSPs. She emphasized that leveraging BPS’s regional expertise enables Nutanix to deepen market access, accelerate adoption of its cloud portfolio, and provide focused support tailored to the MSP segment.
Negib Abouhabib, General Manager at BPS, highlighted that the appointment marks a significant milestone for the company. He noted that the partnership will allow BPS to bring Nutanix’s cloud platform closer to regional service providers, enabling faster onboarding, simplified commercial models, and stronger go-to-market execution. The collaboration, he added, empowers MSPs to deliver consistent, high-value services while helping customers modernize IT environments with confidence.
Through BPS’s aggregation capabilities, Nutanix can expand access to these offerings across the Middle East and Africa, strengthening an ecosystem that already includes more than 400 MSP partners globally.
The agreement supports Nutanix’s broader strategy to expand its Managed Service Provider footprint across the Middle East and Africa (MEA). By formalizing an aggregation model through BPS, Nutanix is strengthening its regional channel ecosystem while enabling scalable, sustainable growth for MSP partners. As cloud adoption accelerates across MEA markets, the Nutanix–BPS partnership is positioned to play a pivotal role in modernizing enterprise IT infrastructures, enabling hybrid cloud strategies, and supporting AI-ready environments built for long-term agility and resilience.
