While New agentic AI capabilities allow brands to create real-time, contextually-relevant digital experiences, Contentstack also revealed a new brand identity, reflecting that today’s rapid pace of innovation requires a new perspective.
Contentstack, the headless CMS pioneer and category disruptor in digital experiences, announced Agent OS, a breakthrough in agentic AI that ushers in the age of context management, where brand interactions adapt instantly to each customer. With Agent OS, data, content and brand intelligence finally work in concert, enabling truly customer-driven experiences at scale.
Traditional content management and rules-based personalization are giving way to one-to-one interactions led by the customer. These adaptive experiences shift fluidly in response to an individual’s historical behavior, preferences and real-time engagement. This transformation away from one-size-fits-all digital experiences signals the arrival of the “Context Economy” — a world where value is created not by what brands publish, but by how intelligently they adapt.
“Context is the most important currency in business. For decades, marketers have relied on segments, rules and best guesses to engage customers. Agent OS in the Contentstack Edge platform changes that forever,” said Neha Sampat, founder and CEO of Contentstack.
While automation and AI address many challenges for brands, they rarely operate with full brand and customer context. Agent OS is the unified foundation for AI agents and automations with complete understanding of brand voice and real-time customer insights.
Agents have access to a brand’s content, voice, audience profiling and insights, and other Contentstack tools to handle predictable tasks and ensure on-brand outputs where it matters. Polaris, Contentstack’s interactive co-pilot, will be always-on throughout Contentstack Edge, supercharging productivity and eliminating guesswork for marketing teams.
“There will be before the Context Economy, and after. There’s no going back. Our rebrand reflects this sea change and positions us to lead our customers into this new era. Brands that win context will gain a lasting advantage, and Agent OS gives them the intelligence and agility to do it consistently and at scale,” said Gurdeep Dhillon, CMO, Contentstack.
Agent OS will be unveiled on stage at ContentCon London, with general availability coming soon. Speakers from Air France-KLM, bol, Icelandair, and Mondelēz International will share how they build the world’s best digital experiences with Contentstack. The announcement builds on a milestone year for Contentstack, which began with the acquisition of Lytics in January and continued with the rollout of its adaptive digital experience platform Contentstack Edge.
