Veeam Software has officially named Allison Cerra as its new Chief Marketing Officer (CMO). Cerra, a distinguished marketing leader with extensive experience across enterprise technology, cybersecurity, and cloud innovation, will report directly to Veeam CEO Anand Eswaran.
Cerra joins Veeam from Alkami Technology, where she served as CMO since 2021. Her impressive career includes leadership roles at Hewlett Packard Enterprise (HPE), McAfee, Intel, and Alcatel-Lucent, where she consistently demonstrated her ability to scale global brands, modernize marketing strategies, and connect technology with human impact.
“Allison understands the intersection of technology, trust, and transformation. Her expertise in building strong brand ecosystems and empowering teams to drive meaningful growth comes at a pivotal moment for Veeam. As we continue innovating to help organizations protect and mobilize their data in the AI-driven era, Allison’s leadership will be instrumental in strengthening our brand story worldwide,” said Anand Eswaran, CEO of Veeam.
As CMO, Cerra will lead Veeam’s global marketing operations, including brand strategy, product marketing, demand generation, events, digital engagement, and communications. Her appointment aligns with Veeam’s vision to empower enterprises with AI-ready data protection, ensuring business continuity and resilience in the face of modern cyber threats.
Cerra succeeds Rick Jackson, who is retiring after an esteemed 40-year career. “Rick elevated Veeam’s global brand presence and modernized our approach to customer engagement,” Eswaran added. “We thank him for his outstanding leadership and wish him the best in retirement.”
Commenting on her appointment, Allison Cerra said, “In an era where AI and data security define innovation, data resilience becomes the foundation for progress. Veeam enables organizations to trust their data completely — to innovate, recover fast, and operate with confidence. I’m excited to join a company that’s redefining resilience for the future of intelligent enterprises.”
Veeam invites professionals and tech enthusiasts to join the VeeamON Global Launch Virtual Event on November 19, featuring the Veeam Data Platform v13 and the new Veeam Recon Scanner in action. The event will spotlight how businesses can achieve next-level data protection, recovery, and cyber resilience in today’s digital-first world.
