Veeam Software has announced the appointment of Amin Hanafieh as Sales Director for the Middle East and CIS, strengthening its leadership team as the company accelerates customer and partner engagement across these high-growth markets. The strategic appointment underlines Veeam’s continued focus on innovation, data resilience, and enterprise digital transformation in the region.
Amin Hanafieh brings over 20 years of experience in enterprise technology and regional leadership, with a strong track record of building high-performing sales teams and delivering customer success across the Middle East, CIS, and Africa. Before joining Veeam, he held senior leadership roles at VMware by Broadcom, Hewlett Packard Enterprise (HPE), Injazat Data Systems, and Cisco, where he led regional expansion, professional services, and go-to-market initiatives. His expertise spans data centre infrastructure, hybrid cloud, enterprise IT solutions, and partner ecosystem development.
Commenting on the appointment, Mena Migally, Regional Vice President – EMEA East at Veeam Software, said, “Amin’s deep market insight and leadership experience will be critical as organisations in the Middle East and CIS accelerate digital transformation and AI adoption. He highlighted that Veeam’s focus on safe AI at scale, radical resilience, and secure data management aligns strongly with the region’s evolving technology needs.”
Amin Hanafieh expressed enthusiasm about joining Veeam, noting that the company’s strong customer-first culture, partner-driven growth strategy, and leadership in data protection, backup, and ransomware recovery solutions. He emphasized the significant opportunities ahead as enterprises adopt AI-powered data resilience and cloud strategies.
With this appointment, Veeam aims to further strengthen its regional presence, empower partners, and help organisations across the Middle East and CIS build secure, resilient, and future-ready digital environments.
