In a major development for digital security and media intelligence, Inception (a G42 company renowned for artificial intelligence innovation in enterprise solutions) and X14 Media, the UAE’s leading AI-powered media technology firm, have unveiled a landmark partnership at GITEX Global 2025, Abu Dhabi. This strategic collaboration aims to revolutionize online misinformation detection, brand reputation protection, and real-time crisis management for businesses and organizations across the MENA region and worldwide.
Under a newly signed Memorandum of Understanding (MoU), both partners will jointly design, develop, and deploy (In)Media – an advanced AI media intelligence platform. (In)Media leverages machine learning algorithms, large-scale data analysis, and sentiment tracking to identify, analyze, and counteract digital misinformation, fake news, and misleading social media narratives before they escalate. The platform’s AI-powered reputation risk assessment delivers actionable insights and automated response strategies, empowering organizations to proactively safeguard digital trust and communications integrity on social media, news sites, and digital networks.
The multi-phase collaboration combines Inception’s expertise in scalable AI architectures and custom enterprise deployments with X14 Media’s proven leadership in data-driven communications, infrastructure innovation, and automated content monitoring. Together, the companies aim to set new benchmarks for transparency, accuracy, and reliability in digital media analytics and crisis communication workflows.
Designed for seamless integration within existing enterprise software and media management systems, (In)Media is built around an AI–human collaborative workflow. This ensures that advanced analytics are paired with human-in-the-loop review, enabling real-time narrative management and precise contextual interpretation. The platform dramatically enhances corporate reputation management, crisis communications, and digital risk mitigation for users in finance, government, retail, and beyond.
Ashish Koshy, CEO of Inception, shared, “Our partnership with X14 Media marks a pivotal milestone. By combining our expertise in AI system design with X14’s infrastructure and data intelligence, we’re accelerating the deployment of a solution that helps organizations navigate and shape today’s complex information ecosystem with accuracy and integrity.”
Suhail Al Mehari, Managing Director of X14 Media, added, “This alliance showcases how innovation leaders can drive real impact in the fight against online misinformation. Our integrated AI, data analytics, and strategic communications platforms empower organizations to communicate confidently and transparently, advancing digital trust and information reliability in the region and globally.”
The partnership arrives as growing numbers of enterprises seek scalable, AI-powered tools for real-time content monitoring, media crisis management, and reputation intelligence against a backdrop of rising online misinformation and digital disinformation trends. By blending cutting-edge artificial intelligence, real-time data analytics, and collaborative human oversight, Inception and X14 Media aim to deliver next-generation media solutions for the evolving digital landscape.
