Google is reportedly exploring a new “Try before you buy” feature for the Google Play Store, aimed at allowing users to try premium Android games for free before making a purchase. The feature, if launched, could significantly lower the entry barrier for one-time purchase mobile games, improving user confidence while offering developers a new way to drive conversions.
According to a report by Android Authority, references to the feature were discovered in code strings within Google Play Store version 49.6.19-29. The functionality appears to be designed specifically for paid Android games that require an upfront payment, rather than free-to-play or subscription-based titles.
How Google Play Store’s ‘Try Before You Buy’ Feature Could Work
The proposed feature would enable developers to offer time-limited access to the full version of a game, rather than a restricted demo. Unlike traditional demos, which often require a separate app listing or limited gameplay builds, this system would allow users to experience the complete game as intended, within natural gameplay progression limits.
The trial period duration would likely be set by individual developers, giving them flexibility to decide how much gameplay to offer before prompting a purchase. The trial would begin as soon as a user launches the game, and once the allotted time expires, players would be asked to buy the full game to continue playing.
Importantly, the report suggests that users would retain their in-game progress if they decide to purchase the game after the trial ends. This seamless transition could significantly improve the user experience and encourage higher conversion rates for premium mobile games.
Key Rules and Developer Controls
As per standard Google Play Store policies, the trial is expected to be limited to one use per game per user. The feature also appears to be opt-in for developers, meaning game publishers will have full control over whether they want to enable “Try before you buy” for their titles.
For developers, this approach could help address long-standing challenges related to refund abuse, demo development costs, and low discovery for paid games. For users, it reduces the risk of purchasing premium games without firsthand experience.
If rolled out widely, Google’s “Try before you buy” feature could mark a significant shift in Google Play Store monetization strategies, making premium Android games more accessible and competitive. It may also help revive interest in high-quality, paid mobile games, which often struggle to compete with free-to-play titles due to higher upfront costs.
While Google has not officially announced the feature or a rollout timeline, its presence in recent Play Store code suggests that testing or limited deployment could be underway.
