Comviva has announced the launch of its next-generation Digital Distribution Management System (DDMS) to strengthen channel partner collaboration for CelcomDigi Berhad, Malaysia’s largest mobile network operator (MNO). The rollout marks a major step in accelerating digital transformation in telecom distribution across the Malaysian market.
With a subscriber base of over 20 million users, CelcomDigi has enhanced its digital distribution ecosystem by deploying a Unified Digital Distribution Management System powered by Comviva’s BlueMarble Retail platform. The solution is purpose-built to support CelcomDigi’s extensive channel partner network, enabling seamless automation of sales, inventory, and distribution operations across online, direct, and indirect channels—significantly improving operational efficiency and customer experience.
The platform replaces multiple legacy systems with a single, scalable, cloud-native distribution management system that supports mission-critical telecom operations and cross-enterprise integrations. Integrated with multiple enterprise systems and over 300+ digital touchpoints, the solution enables large-scale partner onboarding, supporting tens of thousands of retailers, distributors, outlets, and users while ensuring reliability and performance at scale.
Commenting on the launch, Rajesh Chandiramani, CEO, Comviva, said, “At Comviva, we are deeply committed to co-creating a new digital future for our customers. Our collaboration with CelcomDigi represents a strategic milestone in empowering telecom operators with future-ready digital platforms. BlueMarble Retail enables telcos to digitally engage with channel partners, drive faster innovation, and deliver superior customer experiences.”
This deployment represents a significant milestone for the Malaysia telecom market, combining Comviva’s digital commerce and partner management expertise with CelcomDigi’s market leadership. The Digital Distribution Management System acts as a one-stop solution for inventory management, partner lifecycle management, order fulfillment, and customer service, reducing inefficiencies and enabling data-driven decision-making.
Comviva’s BlueMarble platform is a modular digital commerce and partner management solution encompassing order management, customer care, and channel operations. Built as a 5G-ready, cloud-native, microservices-based open digital platform, BlueMarble empowers telecom operators to achieve business agility, personalized customer journeys, and scalable partner ecosystems—key enablers for growth in the digital telecom era.
