Amazon has officially announced its highly anticipated Fall Hardware Event 2025, where the tech giant is expected to unveil its latest lineup of Echo smart speakers, Fire TV devices, and next-generation Kindle e-readers. Invitations sent by Amazon’s Devices & Services division hint at major product reveals, including a possible Color Kindle Scribe and new Alexa-powered devices.
The event will take place on Tuesday, September 30th, 2025, in New York City, marking Amazon’s return to its traditional large-scale hardware showcase after skipping a big event in 2024. The teaser image for the invitation, showing the words “stroke of a pen” on a Kindle, strongly suggests the debut of a color Kindle Scribe with stylus support.
Industry watchers are also expecting updates to the Echo lineup, featuring smarter AI-powered Alexa voice assistants with deeper integration into the home ecosystem. The signature blue Alexa light in the teaser further reinforces expectations of next-gen Echo smart speakers and Echo Show displays.
Amazon CEO Andy Jassy previously confirmed that “beautiful new hardware” would be launched this fall, while Panos Panay, Amazon’s SVP of Devices & Services (and former Microsoft executive), is leading this year’s product strategy. Panay is expected to push innovation in AI-powered devices, smart home automation, and entertainment tech, building on Amazon’s recent Alexa Plus relaunch earlier in February 2025.
In addition to smart speakers and Kindles, Amazon may expand its Fire TV ecosystem with a new mini-LED Fire TV, Fire TV Stick upgrades, and potentially Alexa-enabled home devices. Analysts predict Amazon could also introduce smart home security gadgets, wearable tech updates, and AI-driven productivity tools to strengthen its position in the consumer electronics market.
As always, The Verge and other tech outlets will provide live coverage of the announcements, giving consumers a closer look at Amazon’s vision for the future of AI-driven smart homes, e-reading innovation, and immersive entertainment experiences.
