DXC Technology, a global Fortune 500 leader in IT services and enterprise solutions, has appointed Anthony Pappas as Chief Marketing Officer (CMO) to lead the next phase of its global brand transformation. Reporting directly to CEO Raul Fernandez, Pappas brings over 30 years of international marketing expertise and a proven track record of driving high-performance, data-driven marketing strategies that deliver measurable business growth in technology and AI-driven enterprise markets.
Over the past six months, Pappas played a pivotal role in reshaping DXC’s market identity and positioning, preparing the company for accelerated expansion with a focus on AI-powered digital transformation and enterprise innovation. As former Vice President of Business Leadership at DXC, he now heads DXC’s global marketing organization, championing demand generation and sales enablement for scaling AI products, cloud services, and intelligent automation solutions.
Raul Fernandez, President and CEO, praised Pappas, highlighting his skill in linking brand storytelling with business results and his experience leading creative teams for major global brands like Toyota and Hilton. Under Pappas’s leadership, DXC is poised to strengthen its presence in competitive technology markets, emphasizing AI integration across cloud, cybersecurity, and data services.
Anthony Pappas shared, “I am honored to guide DXC’s marketing as we redefine our brand around AI-driven innovation. Our priority is showcasing how DXC’s enterprise technology offerings empower businesses to solve complex challenges and accelerate digital transformation.”
