Inception, a G42 company and one of the region’s leading developers of AI-powered enterprise solutions, has announced a strategic partnership with Brain Co., a Silicon Valley-based artificial intelligence firm, to co-develop next-generation AI products for global businesses. The partnership, formalized through a Memorandum of Understanding (MoU) at GITEX Global 2025, aims to accelerate the creation of industry-specific, explainable, and scalable AI applications that deliver measurable business impact.
By combining Inception’s applied AI research and product innovation expertise with Brain Co.’s advanced AI platforms and development capabilities, the two companies are set to redefine how enterprises adopt and scale AI solutions across critical sectors including public services, healthcare, and energy.
Ashish Koshy, CEO of Inception, emphasized the importance of developing AI solutions that combine research excellence with real-world business impact shared, “At Inception, our focus is on transforming advanced AI research into practical solutions that deliver measurable value. Partnering with Brain Co. enables us to scale this vision globally—building AI systems that are not only high-performing but also trustworthy, transparent, and aligned with enterprise goals. Together, we can help governments and organizations modernize operations, enhance decision-making, and drive sustainable digital growth.”
Advancing the Next Generation of Enterprise AI
The collaboration comes amid a surge in AI adoption across the Middle East, where 65% of organizations plan to increase investment in artificial intelligence. Enterprises are seeking trusted, domain-specific AI models that emphasize data sovereignty, transparency, and scalability—principles that align closely with the joint strengths of Inception and Brain Co.
Clemens Mewald, CEO of Brain Co., echoed this sentiment, highlighting the synergy between the two companies added, “This collaboration unites complementary strengths from Silicon Valley and the Middle East to unlock the full potential of AI for enterprises. By combining Brain Co.’s platform capabilities with Inception’s innovation expertise, we can deliver AI applications that create tangible business value and accelerate enterprise transformation.”
This partnership will focus on delivering authentic, explainable AI systems capable of supporting mission-critical decisions, enhancing enterprise productivity, and driving digital transformation through responsible AI innovation.
