This expansion signifies Myntra’s commitment to bringing Indian fashion to a global audience, starting with Singapore, and potentially paving the way for further international ventures.
On May 19, 2025, Indian fashion e-commerce giant Myntra launched ‘Myntra Global’ in Singapore, marking its first direct-to-consumer international expansion. This strategic move aims to cater to the 650,000-strong Indian diaspora in Singapore, offering over 35,000 styles from more than 100 Indian brands, including Aurelia, Global Desi, and House of Pataudi.
CEO Nandita Sinha highlighted that Singapore was chosen due to its significant Indian community and existing organic traffic of approximately 30,000 monthly users from the country on Myntra’s platform. The company aims to capture 12–15% of the Indian consumer base in Singapore, focusing on fashion needs around festivals, weddings, and special occasions.
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Myntra Global will utilize third-party cross-border logistics to ship products directly from India, ensuring delivery within 4 to 7 days. The platform is accessible via mobile web and desktop, leveraging Myntra’s robust tech infrastructure to provide a seamless shopping experience.
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About future expansion into other overseas markets, Sinha said, “The focus is on understanding consumer preferences and product-market fit before considering expansion.”
