The new Key Leadership Appointments to Drive SaaS and Enterprise Data Resilience Growth.
Veeam Software has reinforced its EMEA channel strategy with three strategic leadership appointments aimed at accelerating SaaS transformation, enterprise growth, and partner ecosystem expansion.
The company announced the appointment of:
- Nick McAlister as Channel Director UKI
- Charbel Zreiby as Channel Director EMEA East
- Roman Brandl as Enterprise Channel Director EMEA
These appointments underscore Veeam’s commitment to strengthening its partner network, advancing cloud-first data resilience strategies, and expanding enterprise data protection solutions across Europe, the Middle East, and Africa (EMEA). The new leaders will report to Kinda Baydoun, Senior Director of EMEA Channel Sales.
Driving SaaS-First Transformation and Enterprise Channel Growth
“Veeam is setting a new standard for partnership in the data resilience and cloud data protection space. With Nick, Charbel, and Roman joining the team, we are accelerating SaaS adoption, enhancing enterprise data resilience, and empowering our channel ecosystem with the innovation and support needed to scale,” said Kinda Baydoun.
Recent strategic initiatives—including Veeam’s acquisition of Securiti AI and the expansion of the Veeam Data Cloud (VDC) SaaS portfolio—highlight the company’s focus on secure, AI-powered, and unified data management solutions.
As organizations modernize backup, disaster recovery, and cyber resilience strategies, Veeam is enabling partners to deliver scalable, AI-driven data protection and ransomware recovery solutions.
Leadership Expertise Across UKI, EMEA East, and Enterprise Segments
Nick McAlister – Channel Director UKI
Nick McAlister brings over 20 years of experience in partner ecosystem development and enterprise channel management across EMEA, including senior leadership roles at VMware.
Key strengths include:
- Leading multi-billion-dollar channel programs
- Driving measurable revenue growth
- Developing scalable go-to-market (GTM) strategies
- Optimizing partner operations for SaaS and cloud adoption
Charbel Zreiby – Channel Director EMEA East
With more than two decades of IT industry experience, Charbel Zreiby has successfully driven channel strategies across Turkey, the Middle East, and Africa. He previously held leadership roles at Dell Technologies.
His focus areas include:
Strengthening partner engagement across diverse markets
Building high-performing channel ecosystems
Delivering regional growth through collaborative leadership
Roman Brandl – Enterprise Channel Director EMEA
Roman Brandl specializes in managing strategic alliances and supporting large Pan-EMEA partners.
He brings:
- Extensive experience in enterprise channel sales
- Expertise in alliance management and GSI engagement
- A track record of accelerating enterprise partner revenue growth
Brandl will focus on expanding Veeam’s enterprise footprint and deepening engagement with Alliances and Global System Integrators (GSIs).
Expanding Veeam Data Cloud and Partner Ecosystem
Veeam continues to optimize regional partner coverage, accelerate adoption of Veeam Data Cloud (VDC), and maximize investment in enterprise SaaS-based backup and data security solutions.
“With the addition of these experienced channel leaders, we are reaffirming our commitment to partners and customers. Their expertise will drive stronger synergies, deeper enterprise alliances, and multidimensional partnerships across the region as we continue leading in enterprise data resilience and SaaS transformation,” Baydoun added.
AI-Driven Data Protection and Cyber Resilience in EMEA
As cyber threats and ransomware attacks increase, organizations across EMEA are prioritizing:
- Cloud-native backup and disaster recovery
- AI-powered data protection
- Zero-trust security architectures
- Enterprise SaaS data resilience platforms
Through its strengthened channel leadership and expanded SaaS portfolio, Veeam is positioning itself at the forefront of enterprise data resilience, helping partners deliver secure, intelligent, and scalable data protection solutions across the EMEA market.
