Bringing intelligence to Instagram, ZEPIC bridges the data gap between social interactions and marketing automation, driving profitable engagement at scale.
ZEPIC has launched Instagram Automation, becoming the first platform to bring AI-led automation, omnichannel experiences, and a unified 360° view of customer data to Instagram. With ZEPIC, brands can now bridge intent, identity, and impact, transforming engagement data into a performance-driven growth engine.
The launch transforms how brands use Instagram; from a high-engagement social platform into a true performance and conversion engine. With intent-led automation, ZEPIC enables marketers to capture real-time signals from comments, DMs, and story reactions and translate them into engagement and conversion opportunities across touchpoints.
“We chose Instagram because it’s where social commerce happens today. It’s the most popular engagement channel, but also the most siloed. Brands may automate replies or push promotions, but they can’t capture the real intent behind every comment, DM, or reaction; nor can they re-engage those users across channels. ZEPIC changes that,” said Naveen, Co-founder and Co-CEO of ZEPIC.
Whether it’s a startup launching its first automations or an enterprise managing millions of real-time interactions, ZEPIC scales seamlessly to match any level of growth. Built for high volume and zero downtime, brands can create plug-and-play automations in minutes or design advanced, multi-flow journeys that handle positive and negative intent with precision — all on one unified platform.
Traditional Instagram automation tools were designed for creators and community managers, optimized for quick replies or keyword-based responses. But business audiences behave differently. Brands can now automate 1:1 DMs, turn comments into conversations, respond to story mentions, or send personalized product cards directly within chats, right when intent is at its peak. Every interaction becomes a conversion opportunity, not just another engagement metric.
With AI-powered language intelligence, it enables brands to localize conversation experiences at scale, supporting over 44+ languages out of the box, ensuring that every message feels personal, relevant, and authentic. By combining Instagram interactions with commerce, CRM, and behavioral data, ZEPIC enables brands to personalize at scale, turning followers into customers, and customers into loyal fans. All of this is powered by one connected OS.
With this launch, ZEPIC sets a new benchmark for Instagram marketing, one that’s intent-led, intelligent, and integrated, turning the world’s most engaging channel into a measurable, conversion-ready ecosystem.
