The company is expected to feature Smart Home and Connected Tech Innovations.
Samsung Electronics has announced that it will present its largest-ever CES showcase at CES 2026, moving its main exhibition from the Las Vegas Convention Center to the prestigious Wynn and Encore Las Vegas.
This bold move secures Samsung the largest premium exhibit space at CES 2026, making it the biggest booth among all exhibitors and reinforcing the brand’s leadership in the global technology landscape. The expansion highlights Samsung’s ambition to create one of the most immersive and forward-looking CES showcases in its history.
For the first time, Samsung will unify its TV, home appliance, and connected devices showcase under one roof, offering attendees a seamless smart home ecosystem experience. Visitors can expect to explore next-generation AI-powered appliances, cutting-edge 8K and OLED TVs, Galaxy ecosystem devices, IoT solutions, and smart living innovations designed to connect every aspect of modern life.
By expanding into this much larger premium space, Samsung aims to provide an unprecedented opportunity for customers, partners, and media to experience its groundbreaking technologies and vision for the future of consumer electronics.
In addition, the Samsung C-Lab program will continue to shine at Eureka Park, spotlighting startups and bold innovations that represent the next wave of technology in AI, robotics, sustainability, and digital health.
With CES 2026 set to be one of the most anticipated tech events, Samsung’s showcase at Wynn and Encore Las Vegas is expected to be a must-visit destination, redefining how brands demonstrate innovation at the world’s largest consumer electronics stage.
