Samsung Electronics has announced that it will host a series of four moderated Tech Forum panel discussions at CES 2026, highlighting key industry trends while unveiling its latest AI vision, strategy, and technology roadmap. The forums will bring together global experts to discuss how artificial intelligence, design, and next-generation services are reshaping everyday life.
Samsung’s Tech Forums will take place on January 5 and 6, 2026, at the company’s dedicated exhibition space in the Latour Ballroom at the Wynn Las Vegas. The sessions will feature Samsung executives alongside partners, academics, media representatives, and industry analysts, offering in-depth perspectives on emerging trends across AI, smart home appliances, digital services, security, and human-centered design.
The discussions will explore how open ecosystems and cross-industry collaboration are enabling more meaningful AI-powered experiences, particularly in smart homes. Samsung leaders and industry participants will examine how seamless connectivity between devices and platforms can make intelligent technology more practical and impactful in daily living.
Another key focus will be security, privacy, and trust in the AI era, with experts addressing growing concerns around transparency, data protection, and responsible AI adoption. As AI becomes deeply embedded in consumer electronics and digital services, Samsung aims to highlight the importance of building secure and trustworthy systems that users can rely on.
The forums will also delve into the future of television and streaming, including the rise of free ad-supported streaming TV (FAST), hybrid viewing models, and creator-driven content. Industry leaders will discuss how these trends are redefining entertainment and creating more interactive viewing experiences.
Rounding out the series, Samsung will spotlight the human side of technology, emphasizing design that goes beyond minimal specifications to focus on creativity, emotion, and user-centric experiences. Discussions will explore how AI, new materials, and expressive design approaches can shape technology that people truly connect with.
The Tech Forums will complement Samsung’s latest product innovations and smart technology showcases, which will be on display at the Samsung Exhibition Zone at the Wynn from January 5 to 7, 2026. Through these discussions, Samsung aims to reinforce its leadership in AI-driven innovation, smart living, and future-ready consumer technology at CES 2026.
