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Pomelo Employer Branding Appoints Senior Partners to Drive HR Strategy and GCC Employer Branding

Sonya Sahni, Founder & Managing Partner at Pomelo Employer Branding; with Karan Bamba, Senior Partner – Business, Transformation & Employer Brand; Jasprit Khurana, Senior Partner – People Advisory & HR Strategy; Pomelo Employer Branding Strengthens Senior Leadership Team for GCC and Tech Enterprises in India

Pomelo Employer Branding (Pomelo EB) has strengthened its senior leadership and advisory team with the appointment of Jasprit Khurana as Senior Partner – People Advisory & HR Strategy and Karan Bamba as Senior Partner – Business, Transformation & Employer Brand, effective December 2025. These strategic appointments are designed to deepen Pomelo’s impact across Global Capability Centres (GCCs) and technology-led enterprises in India and international markets, as competition intensifies for digital, engineering, and emerging technology talent.

With India rapidly becoming a global hub for GCCs, employer branding is evolving beyond visibility and recruitment marketing to focus on leadership alignment, talent localisation, employee experience, critical skills retention, and measurable return on investment (ROI). Jasprit Khurana and Karan Bamba join Pomelo EB in partner-level executive advisory roles, reinforcing the firm’s commitment to outcome-driven employer brand strategy, workforce transformation, and people-centric growth.

Both senior partners will collaborate closely with Sonya Sahni, Founder & Managing Partner, to help organisations build authentic, scalable, and future-ready employer brands. Their mandate includes aligning employer branding initiatives with HR systems, leadership practices, business strategy, and organisational culture, particularly for fast-scaling GCCs, tech companies, and innovation-driven enterprises. These roles are strategic advisory positions, focused on executive guidance rather than board responsibilities or day-to-day operations.

Sonya Sahni, Founder & Managing Partner, Pomelo Employer Branding said, “Employer branding today is under pressure to prove both credibility and impact. For tech companies and GCCs, a compelling employer brand cannot exist in isolation from leadership behaviour, culture and people systems. Strengthening our leadership bench enables us to help clients build employer brands that are grounded in organisational reality, while keeping employer branding firmly at the core of what we do.”

As Senior Partner – People Advisory & HR Strategy, Jasprit Khurana brings over 25 years of experience as a strategic HR leader and fractional CHRO. He has built and scaled HR functions across organisations ranging from 300 to over 15,000 employees, spanning India, the UK, the Middle East and Southeast Asia. In his role at Pomelo EB, he will support employer branding outcomes by aligning EVP and employer brand strategy with HR strategy, people policies, remuneration philosophy, culture and leadership capability, particularly for scaling and international GCC environments. He will be accountable for strengthening EVP credibility by ensuring alignment between employer brand promises and HR systems and leadership practices.

Jasprit Khurana said, “What attracted me to Pomelo is its sharp focus on employer branding and its understanding that credibility comes from how people actually experience the organisation. My role is to strengthen that link, ensuring employer brand narratives are supported by people policies, leadership capability and organisational culture.”

Karan Bamba, appointed as Senior Partner – Business, Transformation & Employer Brand, brings over three decades of leadership experience across business operations and large-scale transformation. His career includes senior roles at Reliance Jio, Siemens and Nokia Siemens Networks, where he led complex, multi-market operations and large workforce transformations. At Pomelo EB, he will strengthen employer branding by connecting business goals with people strategy, operating models and HR interventions that support scale and transformation. He will be accountable for ensuring employer branding initiatives are grounded in business and operational reality and linked to productivity and transformation outcomes.

Karan Bamba said, “Employer branding works best when it reflects how organisations truly operate. Pomelo’s approach stands out for its willingness to engage with real business and operational realities. My role is to help ensure employer brand strategy aligns closely with how work gets done across large and complex organisations.”

While employer branding remains Pomelo EB’s core focus, the leadership strengthening adds people advisory and business leadership depth to support greater credibility, localisation and measurable outcomes for clients, especially in complex GCC and technology environments.

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