Technology

Virgin Connect Roam Redefines Summer Travel with Seamless Global eSIM Experience

eSIM

As summer travel surges across the GCC, Virgin Connect has launched a bold new campaign spotlighting its flagship travel eSIM, Virgin Connect Roam. Designed for today’s always-connected travelers, Roam reimagines roaming with a smarter, simpler, and safer solution for seamless international connectivity.

Branded with the tagline “Made for Travel. Made for Sunshine.™”, the campaign positions Roam as a must-pack travel essential, offering coverage in over 190 countries. Fully app-powered, Roam eliminates the hassle of physical SIMs, unexpected roaming charges, and dropped connections—delivering instant access to mobile data whenever and wherever it’s needed.

Virgin Connect’s insight-led campaign is built on the understanding that mobile connectivity is now as essential as a passport. Yet many travelers overlook it, leading to last-minute stress and missed opportunities. Roam fills this gap by delivering peace of mind, uninterrupted communication, and freedom to explore without limits.

What sets Roam apart is its community-first approach. Tailored for Gen Z and young Millennials, the product blends tech innovation with emotionally intelligent storytelling, presenting connectivity not just as a service—but as an enabler of shared experiences, memories, and personal freedom.

“Roam was built to amplify travel experiences,” said Walid Omar, Group Chief Product Officer at Virgin Connect. “It gives travelers the flexibility, affordability, and simplicity they need to stay focused on the moments that matter.”

With regional bundles and global passes managed easily through the Virgin Connect Roam app, users can activate service in seconds, monitor usage, and stay in control at every step of their journey.

The campaign will roll out across high-summer outbound markets like Saudi Arabia, Qatar, Oman, Bahrain, and Kuwait, featuring multilingual content across mobile-first platforms and social media.

Virgin Connect Roam is transforming global travel into a connected, stress-free experience—one eSIM at a time.

Keywords: Virgin Connect Roam, travel eSIM GCC, summer travel connectivity, global eSIM solution, Roam app Virgin Mobile, seamless roaming, affordable mobile travel data, Gen Z travel tech, eSIM Middle East, international travel SIM.

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