The partnership enables faster adoption of transformation strategies by combining platform innovation with large-scale distribution.
LeadSquared has announced a strategic partnership with Redington Limited to expand the adoption of its AI-powered sales execution and revenue operations platform through a global enterprise distribution network.
The collaboration combines LeadSquared’s capabilities in sales automation, marketing, and customer engagement with Redington’s extensive partner ecosystem, cloud expertise, and global reach, enabling enterprises to accelerate digital transformation initiatives across high-growth markets.
Through this partnership, LeadSquared’s platform will become more accessible to organizations looking to modernize revenue operations, improve customer experience, and drive measurable business outcomes. At the same time, Redington strengthens its enterprise software portfolio by adding a scalable SaaS solution that supports end-to-end transformation.
Commenting about the development, Anand Dev Dhand, Head – Partnership & Alliances, LeadSquared said, “At LeadSquared, our focus is on enabling organizations to drive meaningful digital transformation across their revenue operations. Partnering with Redington allows us to combine our platform strengths with their unmatched distribution scale and deep cloud competencies. This collaboration enables enterprises to adopt transformation initiatives faster while empowering partners to deliver long-term value through integrated technology solutions.”
“The addition of LeadSquared marks an important augment for Redington’s growing Business Applications Software portfolio as the Company forays wider beyond traditional IT infrastructure and Cloud solutions. This partnership strengthens our ability to deliver outcome-led solutions to businesses by unlocking customer intelligence and adding a new dimension to the value we bring to the market. With Redington’s extensive network, we aim to take this solution to market through a focused ecosystem of specialized partners while supporting the customer lifecycle through a dedicated customer success approach,” said Sridhar S, Executive Vice President, SSG, Redington
The alliance will also empower partners to deliver integrated, cloud-led solutions across industries such as BFSI, healthcare, education, and manufacturing, while supporting the full customer lifecycle with enhanced distribution and customer success capabilities.
By leveraging Redington’s global footprint, LeadSquared gains accelerated market access, while both companies reinforce their commitment to scalable, cloud-driven digital transformation and revenue growth.
