Developed by Snapchat’s in-house innovation team, MNY Look Studio acts like a personal virtual makeup artist, allowing users to try on stunning AR makeup looks, discover matching Maybelline products, and share their favorite styles instantly with friends on the app.
Maybelline New York has teamed up with Snapchat to launch ‘MNY Look Studio’, an exclusive augmented reality (AR) beauty platform for Indian consumers. Designed to help users explore, experiment, and express their festive looks, the innovative experience merges technology with beauty to celebrate India’s vibrant cultural season.
Tailored for India’s biggest celebrations such as Navratri, Diwali, and Pujo, the MNY Look Studio features four AR festive makeup styles inspired by Indian traditions, blending global artistry with local cultural flair. The platform’s AI-powered color analysis tool identifies each user’s skin undertone and recommends the most flattering shades for a truly personalized experience. With an intuitive, inclusive interface and continuous updates rolling out in October, users can enjoy a seamless, immersive, and evolving beauty journey.
Jessica Rode, General Manager of Maybelline New York India, said, “With MNY Look Studio, we’re offering an exciting, interactive way for Indian consumers to explore makeup during the festive season. Snapchat’s expertise in AR innovation and strong Gen Z engagement makes this partnership the perfect match for delivering fun, immersive, and culturally relevant beauty experiences.”
Resh Sidhu, Global Director of Snap AR Developer Marketing & Branded Innovation at Snap Inc., added, “This collaboration with Maybelline New York showcases how AR and AI technologies can enhance creativity, accessibility, and personalization in beauty, empowering users to explore new looks while having fun.”
This collaboration marks a major step forward in AR-driven beauty innovation in India, combining Maybelline’s trusted global brand appeal with Snapchat’s cutting-edge technology to make digital beauty exploration more interactive, personalized, and inclusive than ever before.
